Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website.  There are of course other areas where linkbait can be useful, but ultimately it’s about links.

Google has made the getting of links pointed to your website essential for ranking in their search engine, because of this it is essential to acquire quality links and the more the better.  Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually “buy a link”. Of course, buying links does come with its own problems, which we can go into greater detail about at another time.

 

Which is why linkbait can give you an edge in your online marketing strategy.  If you are looking to reduce your monthly PPC spend and boost your organic listings then linkbait is absolutely something you should consider.

This all sounds great, but before you put your linkbaiting skills to work, there are some issues which should be covered.

What is linkbait really about?

Linkbaiting is about getting other people to do something, it’s about persuading them to link to the web content you want them to.

It’s less to do with programming and search engine optimisation and more to do with publishing.  A definite kind of publishing that straddles tabloid newspapers, the front covers of the trendiest magazines, maybe even album covers for the older generation who still remember them.  The youngsters could well think that all music nowadays comes out of their iPhones.

Attention

It’s all about how much attention you can get and so many users of the World Wide Web are now able to surf at the speed of thought enabling them to travel to anywhere on the web in a few short clicks.  What you need to do is get them to pay attention by stopping them in their tracks and taking in what you are offering.  An engaging headline will do this, but domain context and niche relativity are also important.

You really need to engage a company who are passionate about their web design and SEO.Get this right and you could well be on your way to running a very successful website and business.

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